Our Goal

To build a community-driven brand that creates inspiration, fosters motivation, and amplifies positivity through meaningful designs, ennobling messages on high-end garments in a unique, creative way.

Our brand vision


The Mission of Lofty Thoughts Clothing is simple: Motivate and Inspire you to be the best version of yourself. We all have so much more in us than we think, whether that be intelligence, creativity, accomplishment potential, overcoming fears, self-confidence, etc. All of those things are blocked by your mind so I want to remind you that you ALREADY possess those things, you just need to uncover them, not find them out in the world somewhere. Being reminded of this can have profound effects on how you view yourself. For me personally, what I wear and how it makes me feel can be that reminder. When you put on your favorite garment, you get a rush of self-confidence, even if it just a black t-shirt. But if we add motivational and inspirational messages and design to the garments, that can be taken to another level. I believe this and I also believe I am not alone, even if some people might not know it yet. You have greatness in you, my mission is to help you find it and make you the best version of yourself. While also sporting some stylish, unique clothes- of course!

Anyone can put motivational quotes on a shirt and call it a day, but I want to tell a story with our designs that are unique, make you think of something simple in a different way, and accomplish all of the above. These are clothes that I want to, and do wear all the time, and I don’t think I will be alone in this.

Much Love,

Founder/CEO - Wil Dubasik

Two women shopping in a city, holding colorful shopping bags and looking at a phone.

Bring Your Idea to Life, and Get Paid to Do So.


Design Idea Submission

As mentioned in our About Us section, our founder started this brand after struggling to find garments that combined comfort, design, and positive messaging in the perfect way. He had countless ideas for designs he knew would resonate, but no way to share them with brands or see them come to life—let alone receive recognition for them.

At Lofty Thoughts, we’re changing that. As a community-driven brand, we give our customers an outlet to submit their own design ideas. If a design aligns with our ethos and makes it to our product page, the creator earns a percentage of all sales. No need to handle production, invest money, or go through the complex design process—we take care of everything. Your idea, our platform, and a shared vision to inspire.

We believe great ideas deserve to be seen, worn, and rewarded.

Click on the SUBMIT YOUR DESIGN link below, or the SUBMIT DESIGN page from our Home Page to see what it’s all about!

  • Man wearing a white sweatshirt with a tree and chrysalises, "Change isn't Bad" text, black beanie, and beige pants.

    Top Shelf Level - Pre Order Now!

    At Lofty Thoughts Clothing, ‘Top Shelf Level’ is our standard—it’s what sets us apart. Our garments are crafted with the finest organic materials for unmatched comfort, but comfort alone isn’t enough. Each piece is designed to inspire, motivate, and spread positivity. With a unique blend of embroidery and screen printing, our designs add depth and texture, making every garment (and you) stand out in the most meaningful way. Visit [LINK] to discover what makes Lofty Thoughts Garments truly special.

  • Man wearing a gray sweatshirt with "Dope Minds Swag Alike" design, standing in front of a pink vintage car, outdoors with palm trees.

    Lounge Level - Coming Soon!

    This level offers garments made with slightly more affordable fabrics while maintaining exceptional comfort. Designed for more casual wear—lounging, running errands, and everyday use—these pieces offer a more relaxed alternative to our 'Top Shelf Level.' To keep costs down, all designs are screen-printed without embroidery, though select styles from the 'Top Shelf' collection will also be available. For a full breakdown of the differences, click to explore this level.

  • Person wearing a black sweatshirt with print 'Desperation Breeds a Beast' and an illustration of a person sitting under a streetlight and a wanted poster for Al Capone.

    Keep It 100 - Pre-Order Now!

    We’re dropping exclusive, one-time designs, unique color combos, and limited-edition garments—each produced in batches of just 100. Sign up for our newsletter to stay updated on new releases before they’re gone.

    Every piece (in all levels) comes embedded with an NFC chip, giving you access to exclusive content. See which number out of 100 you received, learn the story behind the design, and connect with us. You can even link your social media, share what the piece means to you, tag friends, and more. Check out our ‘NFC Chip Experience’ video here (LINK) to see what’s possible.

Man with a tattooed arm wearing a white t-shirt and a black baseball cap seated at an outdoor table.

Quote Source

“People often ask why I started this company. The truth is, I couldn’t find a brand that combined high-quality, comfort, and positive vibes in a truly fashionable way. So, I decided to create it myself. What started as a personal vision slowly became a business—one built on unique, one-of-a-kind pieces that represent more than just a name. My goal is to inspire and motivate (not only others, but myself as well), and this brand is my way of doing that."

Founder/CEO - WIl Dubasik

 

Get in touch

IPlease let us know if you have any questions, comments, or ways we can serve our customers better. We are always open to constructive criticism.

Person at computer with headset, surrounded by symbols of email, phone, questions, and a calendar.